HOW AI RESHAPE DIGITAL MARKETING IN 2022?
AI or Artificial Intelligence opened the power of analytics in the world of digital marketing over the past few years! But the groundbreaking technology will upend our current marketing experience promoting more revenues and profit.
Is AI a part of marketing already?
Yes, AI is a tool to create personalized ads to segment and target customers.
Let’s start with the definition of AI.
“The ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligent beings.” (www.britannica.com)
In short, AI is identical to our human brain with attributes, interests, and processing!
Do you know companies like Google & Facebook implemented AI into their businesses?
AI analyzes data and accumulates it that is impossible for humans to monitor. So, it can convert patterns across all data to predict efficient ways of marketing.
As per Constellation Research, businesses are expected to spend more than $100 billion on AI technologies by 2025.
Future of Marketing Opportunities include
1. Image Analysis
2. Speech Processing
3. Machine Learning
How does AI influences digital marketing?
AI simplifies marketers and customers. It integrates big data and machine learning for a more immersive experience.
Chatbots are Interactive communication interfaces. To simplify it, you might have seen or used Siri, Alexa, or Google Assistant every day that are AI-based Chatbots.
Every user demands a response quickly when they browse a website or shop through the app. Most of them prefer live chats to interact and solve the issues at the earliest.
Almost 40% of major companies use AI for their customer services nowadays!
AI delivers the right insights to make a refined understanding of your customers.
If you have accurate data about your audience, it is easier for marketers to execute the strategy.
AI-driven technology offers insights, quality data, the behavior of the target group that is essential for a successful campaign.
AI improved user experience (UX). Marketers soon will make use of AI-generated content. AI can assist with ad campaigns soon.
The AI-driven technologies provide a more personalized experience to its customers, helping brands build better customer relationships.
How does AI Grow your Business?
- Used as Virtual Assistant for customer service
- Help to target & segment the audience
- Assist in Marketing Campaigns
- Predict Customer Experience
- Used in Content Moderation
AI will have a profound impact on digital marketing. It’s hard to predict the exact scope of AI in the future.
However, AI is an evolving, efficient technology that you must use to rethink the way you build your brand digitally.
Just contact us we’ll plan a digital marketing strategy for your business using AI.
Interested in knowing more about Digital Marketing? Gain new insights by reading our article on Upcoming Social Media Marketing Trends in 2022.