EVERYTHING YOU NEED TO KNOW ABOUT TYPES OF DIGITAL MARKETING
We no longer live in a traditional marketing world and have already witnessed how technology has conquered the economy and the world market.
Additionally, even small-business owners have started to initiate digital marketing to gain new diversions in their business.
You might know,
What is digital marketing?
But, let’s start with how Wikipedia defines digital marketing:
“Digital marketing is the component of marketing that uses the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.” (Wikipedia)
You can identify, build, and target your prospective customers.
So, why digital marketing?
- Low Cost
- Global Customer Reach
- Results Analysis
- Personalized Customer Experience
In this blog, we have compiled a list of digital marketing types:
1. SEO (Search Engine Optimization)
2. SMM (Social Media Marketing)
3. PPC (Pay-per-click)
4. Affiliate marketing
5. Influencer Marketing
6. Viral Marketing
7. Video Marketing
8. E-mail Marketing
9. Content Marketing
Let’s get right into it:
SEO (Search Engine Optimization)
When you take a serious note on SEO- it’s a pathway to everything your business wants to promote digitally. Every time a user searches on Google, unfortunately, if your website is not visible or displayed in front of your users, your website is not outperforming your industry benchmarks, and you lose user engagement online.
SMM (Social Media Marketing)
Social media platforms are not just about posting on Facebook, Instagram, or Twitter. You require a social media strategy to build a brand and engage with customers, which increases sales.
With the right social media marketing strategy, content, context, hashtags, and shares, you can stay up to date with your users.
PPC is the technique of ‘you pay, you get results. Each time the user clicks on your ad and visits your website, you pay for it. Moreover, you only pay for the visits you receive.
With segmentation options, you can target the users as well as your single click won’t go in vain.
Want to know how can you use PPC campaigns for your business? You can call us for a free consultation.
You might be familiar with the role of influencers in contemporary marketing. Influencer marketing is a concept combining celebrity endorsements with content-driven strategies. Typically, influencers
earn a commission on each sale or receive a free product.
However, it is not limited to celebrities but focuses on social media influencers who have gained popularity and audience credibility in a particular niche.
Affiliate marketing is earning commissions through advertising for products or services. Brands give links to the affiliates. When a customer purchases a product by clicking on the link, the affiliate gets paid per sale.
As a brand, you can create targeted traffic and brand awareness without spending on advertising.
Have you watched how some videos spread widely to a large audience and turn to get a million views?
How does it work? You create an attractive video, share it on the internet, and promote it. You can capture the attention of your audience with emotionally engaging content.
In some cases, virality is accidental. Social networks make sharing easy.
Videos are more than entertainment now. You can take the whole customer journey through videos.
It strengthens brand awareness by connecting with the audience. However, short and quality videos reach your audience more. That’s why Instagram reels and TikTok have become popular among this generation.
You can create endless video options: -
on-boarding, demos, meet the team, events, customer testimonials, and even live videos.
Email marketing is the latest replacement for SMS marketing. Because most of the time, people open their emails. Therefore, if you can develop effective email marketing campaigns, you will see the highest ROI.
No matter what product or service you sell, you must define your audience, to offer a personalized, target message.
Content is the present and future of marketing. Regardless of your marketing tactics, quality content marketing completes it.
Content marketing focuses on delivering information that makes your buyer more knowledgeable rather than pitching your products directly to the client.
What are the contents? Videos, graphics, podcasts, animations, webinars, blogs, and photographs.
To learn more about digital techniques and marketing tips, read our previous blogs posts.
We are sure you must have found many useful takeaways.
Still, not sure where to start from?
Let’s discuss the most suitable digital marketing type for your brand.